What each plan earns us per customer, per month
Typical cost includes trial and free usage at Fairview's real ratio: in September we spent $4.30 of AI in total for every $1 spent on paying accounts.
Where our AI cost goes
Credits each month
What the customer has at the start of each month, what they used, and what expired.
What this customer paid, and what it cost us
Click any bar or row to see another action.
Markup on each action
What we charge ÷ what it costs us. The line is our 8× target.
Credits per action
Price each action is charged at, split into our cost and our margin
Click a bar to see which models run.
Cost to create one page, by page type
Our AI cost (USD). Label shows the suggested price at 8× our cost.
AI cost of each sitemap package
Minimum comes free with every build.
Plan price vs our worst-case cost
Estimated vs measured cost per call, best models
Measured on OpenRouter on 7 Oct: one 7-page plumber site, edits, chat and a 3-page clone of thestacc.com. The dashboard now uses the measured numbers.
Thinking tokens per call
Output tokens split into the visible answer and the model's thinking. Thinking is billed as output.
Page check: model and thinking level
Same 3 pages each. Cost per check, with time in the label.
A month of revenue, and where it goes
Steady state, after customers' first builds.
One month of trials
AI cost to win one paying customer
Trial build cost ÷ conversion rate, for different trial page limits.
Bundles with the website plan
Monthly price of AI website builders
From each vendor's official pricing page, checked 7 Oct 2026. Sorted by the annual-billing price. Hover a bar for AI credits.
Real AI spend per month, all Fairview modules
From prod usage logs. Logs matched the OpenRouter bill within 6% for 30 Sep–7 Oct.
Who the September spend went to
Accounts that have paid at least once vs trial and unpaid accounts.
Credits this mix uses each month
Compared with the monthly credits in each plan.
What today's plans charge per credit
AI cost of one post, by step
Production logs, 26 Sep – 10 Oct: 188 articles, 104 social posts and 40 Google posts.
Hosting per site, per month
Low to high estimate (USD). Depends on the hosting stack we pick.
Risks
Hover a dot for the fix.